The photos of identical twin sisters went viral on Instagram, making them famous

It’s a Doozy

The twins made a special trip to Newcastle, Australia, to meet and greet their adoring fans. Fans were not only offered the opportunity to take a selfie with the models, but also entered to win prizes. The Herbert sisters have collaborated with Princess Polly and Benefit Cosmetics, and their Double Trouble event offered the chance for two best friends to win a photoshoot with the two companies.

Intimately and Closely

These girls’ favourite ways to interact with their fans go beyond simple meet-and-greets and Instagram. To give their subscribers an even deeper glimpse into their lives, they also keep video diaries that they upload to their channel on YouTube. Some of these vlogs show sisters having fun together, while others show them travelling the world or making large purchases. The fans enjoy the videos because they show them at their most genuine and funny.