Nothing compares to AT&T’s Lily
Despite a wide and fascinating career, Vayntrub is perhaps most recognized for her portrayal of the endearing Lily in AT&T ads. After all, she’s been portrayed favorably on television since Christmas of 2013. That’s fantastic, given that Vayntrub was only supposed to feature in one advertising.
How It All Became Possible
Valerie Vargas, AT&T advertising vice president, explained why the first concept was revised in a magazine interview back in 2016. She stressed that the first ad placement was so valuable for the company that they chose to undertake another, and that trend lasted for a few years. Vargas claims that the response from the target population was so positive that they had no choice but to use her on a regular basis.